A Short Note On Lung Cancer Awareness And Cancer - 1647 Words

Lung Cancer Awareness Lung cancer, like other cancers is a disease attributed by excessive growth of cells and tissues in the lungs unlike other cancers which occur in different parts. This disorder is typically capable of spreading to other parts of the body and affecting them viciously. Cancers of the lungs are also known as carcinomas. A carcinoma is a strain of cancer that grows from epithelial cells primarily developing from tissues in the inside or outside surfaces of the body. The spread of the uncontrolled growing cells and tissue to the other parts of the body is known as metastasis (Reck et al., 2014). Symptoms of having lung cancer include coughing up blood, panting (short repeated breaths), weight loss, and feeling pain in†¦show more content†¦Treatment of lung cancer relies on the level of damage and the overall ability of the body as at that moment. The standard methods of treating lung cancer include chemotherapy, radiotherapy, and surgery. These treatment methods depend on the str ain and stage of lung cancer the patient is suffering. Most of the cases of lung cancer lead to death since they come to light at advanced stages hence not curable. According to (Torre et al., 2015), in 2012, comprehensive statistics showed that 1.8 million people had lung cancer while in the same year deaths resulting from lung cancer was 1.6 million humans. The research revealed that in 2012 lung cancer was the top cause of deaths attributed to cancer in men and a second place in deaths in women after breast cancer. Many of these cases come to light at around the age of seventy years. Life expectancy in the United States of 17% of people diagnosed with lung cancer live for up to five years after they know their cancer status while this percentage and life expectancy lessens in third world countries. Lung cancer increased its spread after the advent of smoking cigarette and was pronounced a killer disease in 1761. Discovery on different aspects of lung cancer began in 1810. Diagnosis of the disease initiated and had a record of 374 cases worldwide in 1912. A German physician, Fritz Lickint, in 1929Show MoreRelatedEssay on Psychology and Health Problems1139 Words   |  5 Pagespeople’s health in relation illness. The model shows how biological, environmental, behavioral, personality and social-cultural factors are imperative in relation to some of the leading causes of stress related illnesses. Most importantly, (Hoover, 2000) notes that genetic and lifestyle factors are among a few that simple answers to why some people can maintain their health, while others become ill. Most people believe that biological factors play a huge role in members of a family becoming ill. We oftenRead MorePrevention Of Cancer And Early Detection1293 Words   |  6 PagesOctober is Breast Cancer Awareness month and it is just timely that I would like to delve into one most of the debilitating chronic diseases worldwide. Cancer affects millions of people in all ages, various races, and all walks of life. all forms of media, prevention of cancer and early detection has been propped up to increase public awareness and improve the quality of life of those people suffering from this serious condition. The aforementioned topic has caught my eye especially recentlyRead MoreEffects Of Smoking On Young People Essay2281 Words   |  10 Pagespressure o Parent or role models smoke o It’s cool †¢ Health and effects o Health diseases o Waste of money o Waste energy †¢ Possible solutions o Nicotine gum o Advertisement on risk of smoking o Age limits of purchasing cigarettes o Warning labels o Awareness campaigns †¢ Reasons for quitting o Smoking is addictive o Smoking kills o Smoking is expensive †¢ Benefits of quitting o General health improves o More energy o Save money o Sense of taste and smell improves o Set an example for young people †¢ ConclusionRead MoreSegmentation, Targeting, And Positioning Of Marlbbury1353 Words   |  6 PagesThere is a large possibility of how to segment for certain demographics, including flavor, price, health, status, and even technology. For example, when the earliest studies that showed cigarette smoke was directly linked to health issues such as lung cancer and emphazema, Phillip Morris (the parent company of Marlboro) was among the first companies to develop and include the filtered cigarette. This was a healthier alternative to the previous cigarettes, and was seen as a step in the right directionRead MoreWhy Marijuana Should Be Illegal2091 Words   |  9 Pagespot, is a dried out weed that mixes the leaves, stems and flowers of the hemp plant Cannabis Sativa. The main ingredient in marijuana is THC, which is short for delta-9-tetrahydrocannabinol (Baron n.p.). The chemical moves rapidly through the bloodstream to work on cannabinoid receptors in the brain. These receptors are in charge for memory, awareness, and movement in the human body. When THC activates cannabinoid receptors, it interferes with normal brain functioning and cause hallucinogenic effectRead MoreIssues Of Society : North American Environmenta l Pollution918 Words   |  4 Pagesmy future children and for their children, it upsets me to think their health may be comprised from environmental pollution that was created while I was a teenager. I wish to create a better future for myself and for my future family by raising awareness of pollution and taking action to stop and prevent pollution. One issue of pollution that needs to be advertised is the burning of fossil fuels. Coal, oil, and natural gas are three main types of fossil fuels, and burning them releases carbon dioxideRead MoreDrugs in Lebanon2777 Words   |  12 Pagesgovernmental rehabilitation processes, and no rehabilitation centers are government-based. Numbers and Non-Governmental Organizations There are currently 7 available rehabilitation centers in Lebanon, all NGO’s, offering awareness, prevention, non-residential programs to short or long residential programs. Their success rates are more or less high, depending on the programs they offer and their social reintegration processes. The centers are Oum el Nour, Skoun, Jeunesse Anti Drogue (JAD), JeunesseRead MoreThe Effects Of Arsenic On Human Health2636 Words   |  11 PagesArsenic is a ubiquitous carcinogen that is both produced commercially and prevalent in nature. Its clinical harms to humans include hypertension, cardiovascular diseases (Chen 53; Chen 342; Tseng 15) and diabetes as well as typically skin, lung and bladder cancer (Rohan 7; IPCS 521). Given its toxicity and its potential to contaminate water, air, and soil from both geological and anthropogenic sources, it is therefore of significant environmental concern. This paper aims to discuss the harms and benefitsRead MoreShould Marijuana Be Legalized?2102 Words   |  9 Pagesis THC, which is short for delta-9-tetrahydrocannabinol (National Institute on Drug Abuse). The chemical moves rapidly through the bloodstream to work on cannabinoid receptors, which is found in area of the brain. The receptor controls memory, awareness, and movement, so whe n THC activates cannabinoid receptors, it interferes with normal brain functioning and cause hallucinogenic effect (National institution of drug abuse). This can lead to temporary loss of self-control, awareness to the surroundingRead MoreWhat Is The Model Of A Log-Logistic Model1515 Words   |  7 Pagesif the models have the same â€Å"qualitative† values? \item Check if the models lead to similar conclusions? \item Check how much it costs to obtain the predictors? \item Look for the model which fits the data best. \end{enumerate} \subsection{Further notes from models for patients who completed a home care and those who completed both assessments} \begin{enumerate} \item Due to high computational demands for running the models described in chapter\ref{Chapter5}, only a log-logistic model was fitted for

Operations Management Essay - 3497 Words

Introduction (â€Å"The purpose of this paper is to†¦.. by †¦Ã¢â‚¬ ¦with recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ) The purpose of this paper is to raise productivity and profitability at the Portland Plant by improving upon performance objectives with recommendations on forecasting methods, process layout, appropriate technology, production approach, inventory approach, and a quality approach with tools to manage, measure, and assess quality. Analysis Operations Strategy and Performance TIMELINE: After being informed by HP of a curling problem with ink-jet paper in 1996, Portland Plant began formulating a new coating for their ink-jet papers. From then until Spring 1998 they were able to curb the curling issues. However in 1997 production speed issues†¦show more content†¦Improving efficiency and quality is a concern not only of managers and technical experts but also of all employees. * A clear result of responding to a dynamic environment is that organization change their products and services and changes the way they do business. * Low price is a universal attractive objective to customers, which can be achieved by producing goods at lower costs. (Polar Representation diagram here) Operations Design The Portland Plant used a continuous process and inputs that included transformed and transforming resources. The Plant is a manufacturing company that uses mostly continuous processes. A continuous process operates a t a high volume and low variety. The Portland Plant specialized in precision coated papers for ink-jet printers (Slack, 2007). This required a tighter production specification (Slack, 2007). Which means its processes operate relatively inflexible and highly predictable (Slack, Chambers and Johnston, 2010, p. 93). The inputs of the operations at the Portland Plant for Rexam Graphics include materials, customers, facilities, employees, and information (Slack et al., 2010; Slack, 2007). Transformed resources include materials, customers, and information. Materials includes all resources used in producing their products including the paper resources, coating chemicals, etc., which includes theShow MoreRelatedOperations Management : Operation Management1355 Words   |  6 PagesOperations Management Introduction Operations management is the activity of managing the resources that create and deliver services and products. The operations function is the part of the organization that is responsible for this activity. Every organization has an operations function because every organization creates some type of services and/or products. However, not all types of organization will necessarily call the operations function by this name. Operations managers are the people who haveRead MoreOperation Management - Cadburyworld2493 Words   |  10 Pagestechnology to streamline the operation process) and facility costs (old and outdated facilities) at lowest possible. In return, they have to compromise low costs with their other objectives. The unskilled staffs and outdated facilities are compromised with the quality in the core process. For example, the brief video (facility) in the packaging plant is outdated and requires commentary notes from some guides. However, the unskilled guides are not familiar with the operations so they need to read fromRead MoreOperation Management And Operations Management2148 Words   |  9 PagesOperation management Introduction Being an operations manager is not an easy task, it involves good control and responsibilities for the major activities within the organisations in order to achieve goals that might be in form of services or in form of goods. The operation management roles may be different from business to business depending on the size and resources available, each organisation has its own operations functions, and in order to produces goods or services they have to convert theRead MoreImportance Of Production And Operations Management2317 Words   |  10 Pagesthe production and operation of enterprises. In order to remain competitive, companies in different countries have different factors of competitive advantage. A clear competitive advantage is the key to gain success in production and operation management. An effective operations management is the foundation of enterprise competitive advantage and the fundamental guarantee to realize corporate strategy. This essay deals with the importance of production and operations management in the enterprise,Read MoreOperations Management : Operation Management Essay2171 Words   |  9 PagesOperation Management Operations administration concentrates on precisely dealing with the procedures to create and circulate items and administrations. Operations administration is the procedure, which joins and changes different assets utilized as a part of the creation/operations subsystem of the association into quality included item/benefits in a controlled way according to the arrangements of the association. In this way, it is that part of an association, which is worried with the changeRead MoreOperation Management2751 Words   |  12 PagesTABLE OF CONTENTS 1. OPERATION MANAGEMENT 3 1.1. DEFINITION OF OPERATION MANAGEMENT 3 1.2. THE ROLE OF OPERATION MANAGER 3 1.3. RELATIONSHIP OF OPERATION MANAGEMENT WITH OTHER CORE FUNCTIONS 3 2. CASE STUDIES 3 2.1. HEATHROW INTERNATIONAL AIRPORT 3 2.2. NESTLÉ UK CHOCOLATE FACTORY 3 3. MAJOR UNDERSTANDINGS OF THE STUDY 3 4. CONCLUSIONS 3 REFERENCES 3 1. Operation Management For the success of an organization, the management crew plays a major role. An organizational structure is based on differentRead MoreOperations Management986 Words   |  4 PagesOPERATIONS MANAGEMENT Select two organisations that you are familiar with – one with a service output and one with a product output, and compare and contrast these organisations with respect to the following aspects: 1.1 The process of transformation of inputs to outputs 1.2 Process and Capacity design 1.3 Supply Chain management 1.4 Scheduling Operations Management refers to the management of the production system that transforms inputs into finished goods and services, (http://csuponomaRead MoreOperation Management2436 Words   |  10 PagesOPERATION MANAGEMENT IS IMPORTANT TO ALL BUSINESS To be able produce specialized managers capable of fulfilling strategic tasks within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very significant in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and enhancement of the systems that generate and deliverRead MoreOperations Management Chapter 18 Manual1950 Words   |  8 PagesChApter 18 Management of Waiting Lines Teaching Notes Some of the math and calculations can be left out in order to focus more clearly on the concepts of waiting lines. For example, all infinite source problems, including single channel (except constant service time) can be handled using the infinite source queuing table. In the past, queuing presented students with a good bit of computational requirements, and because of that, students frequently lost sight of the underlying concepts. WithRead MoreOperations Management1791 Words   |  8 PagesQUESTION 1 Operations management must be managed properly in order to improve an organization’s productivity and profitability. In the Cadbury World case, several micro and macro processes are involved and those processes bring some impacts to Cadbury World. Thus, Cadbury World must possess a sustainable micro and macro processes to achieve the best outcome and performance. Micro processes that involved are easily to manage compared to macro processes because macro processes are hard to manage

Critical Thinking Reflection Essay - 579 Words

Critical thinking is a significant and essential topic in recent education. The strategy of critical thinking skills helps identify areas in ones courses as the suitable place to highlight, expand and use some problems in exams that test students critical thinking skills. Critical thinking means accurate thinking in the search of appropriate and dependable knowledge about the world. Another way to describe it is sensible, insightful, responsible, and skillful thinking that is focused on deciding what to believe or do. Critical thinking is not being able to process information well enough to know to stop for red lights or whether you established the right change at the supermarket. My academic decisions can sometimes†¦show more content†¦My job now isn’t bad, but it takes forever to get there, because I do have a car. I need a job that closer to home and that would give me more hours. I could gather all the information, weigh the pros and cons and come to a sound decision. Putting my personal feelings aside and avoid errors in judgment. Sometimes I need to think without my emotions. It would help me not to use snap judgments, negative labeling and stereotypes in my thought process. I should also try learning to use a more creative problem solving, because it helps to approach problem from a different direction and explores news options. It may also help solve easier problems first and help tackle harder problems. Should I be a 5th year undergraduate or graduate this year? I decided last year to change my second major and I was presented with the decision to graduate on time and not have a second major or stay for an extra year and pursuer my second major. I briefly talked to my advisor before when I was changing my second major and she told me to look at everything. She always said that I wasn’t too late to change my mind, but the decision was completely up to me. Decision: Being a 5th year undergraduate. Pros Cons I would finish undergrad with two majors I would have to figure out how to pay for it I’ll be able to stay in the circus I would be in school for 4 more years instead of 3 years I would get to participate in DanceShow MoreRelatedEssay on Critical Thinking/Reflection1393 Words   |  6 PagesAssessing both critical thinking and the reflection process in learning, these aspects are both intertwined. Without one, you cannot have the other. With the use of critical thinking and reflection this thought process allows us to analyse, assess, evaluate, learn and develop arguments. However this can have a twofold affect in the learning process. The learning process means taking many aspects and perspectives into account to establish an argument. Critical thinking draws on questions such as:Read MoreReflection Paper On Critical Thinking1104 Words   |  5 Pagesthis. I tend to write just from my perspective and if I don’t know a topic or understand an audience very well then, I just write surface type things and can’t really empathize with whatever I am writing. critical thinking, reading, and writing In a different class, I learned about critical thinking in a different way and how to improve it. It’s all about questioning things. There are three strategies: First, ask how a person knows what they claim to know. Think about the process on uses and not theRead MoreWeek5 Critical Thinking Reflection Essay677 Words   |  3 Pagesï » ¿Select one of the following questions and answer it in 200 to 300 words using the principles of critical thinking you learned in this course. How can we reduce poverty in the United States? Will receiving a college degree improve your career opportunities? Has the United States peaked as a world power?   Will receiving a college degree improve your career opportunities? Once I choice this question immediately my enculturation barrier surfaced, because as soon as I read the question I said to myselfRead MoreCritical Thinking Reflection Paper1895 Words   |  8 Pagesphrase ‘critical thinking’ very loosely. Textbooks typically use this term to label discussion questions, but, in my experience, teachers have never used this as an opportunity to encourage real critical thinking. In fact, before I joined this class, I had gone through eleven years of schooling without ever being told what those two little words mean. I always assumed that I had good critical thinking skills, just because I’m smart. After less than a month in this class, I realize that critical thinkingRead MoreCritical Thinking Reflection Paper1792 Words   |  8 Pagesbeneficial to engage in professional development that analyzes my ability to interact with my students and my strategies to create lessons that promote critical thinking, engagement and motivation. All of these are crucial points of an effective lesson. My teaching behaviors, both verbal and nonverbal, are important to analyze since they play a critical role in my lessons. Although using the SATIC sheet to evaluate my teaching behaviors is tedious and difficult, it opens a brand new lens to my teachingRead MoreReflection Journal On Critical Thinking For Nurses1181 Words   |  5 PagesReflection Journal on Critical Thinking for Nurses Critical thinking is defined as a disciplined, self directed thinking that meets appropriate intellectual standards within a particular mode or domain of thinking (Paul and Elder, 2014). In Nursing, the possession of this important skill helps a nurse to assess a given situation, identify the main problem, determine a perfect solution and implement an effective method of dealing with the problem. In this essay, I will share my experience whenRead MoreCritical Thinking Self Reflection. The Human Thought Process1292 Words   |  6 PagesCritical Thinking Self Reflection The human thought process is one that most people repeat dozens if not hundreds of times an hour. Many people don’t contemplate how this process works, they just process one thought after another to make decisions, solve problems, or process a fond memory. Examining and strengthening the thought process improves decision making abilities which enables a person to make better, more informed choices. This essay will analyze where I personally am in my development asRead MoreSteps Of Critical Thinking : Identification, Decision Making, Evaluation, And Reflection1305 Words   |  6 Pages, if not most, have heard of the phrase â€Å"use your critical thinking skills† but probably never truly understood what that meant and what it entails. There are seven steps that are used in critical thinking: Identification, research, analysis, application, decision making, evaluation, and reflection. The first step in the critical thinking process is identification which means exactly what the first steps is: identifying the problem or issue. The second step is research which is researching what theRead MoreCritical Thinking Reflection686 Words   |  3 PagesReflection Upon Critical Thinking Critical thinking has several formal definitions, yet it is a skill that must be practiced and should function on the practical, everyday level. Critical thinking is a skill set that involves approaching a subject or a question with vigor, curiosity, awareness, and an open mind. Critical thinking in a way, is a kind of thinking that demands that we think about thinking. That is to say, critical thinking includes that the thinker generates and sustains awareness

Wells Fargo An Investigation - 1089 Words

Since 2011, Wells Fargo employees across the United States have been opening millions of fraudulent accounts in their customer’s names. (Egan, Matt) Combine the credit accounts with the deposit accounts you get about 2.1 million fake accounts of which 100,000 incurred fees totaling 2.4 million dollars. (Levine, Matt) Through multiple customers filing complaints and Wells Fargo â€Å"whistleblowers† the fraudulent accounts were brought to light and Wells Fargo was taken to court in Los Angeles by the Los Angeles prosecutor and federal regulators in the middle of 2016. (Reuters) Whistleblowers are those who expose misconduct of organizations and their members. (Exploring Management) As a result of the federal investigations and the lawsuit†¦show more content†¦(Exploring Management) They want to make their goals, but they know that the goal is set way too high to anywhere within reason. So many of the Wells Fargo branches did their best to keep up with the sales quota. So, to keep up they created the fraudulent bank accounts to appease their bosses. When it seemed that most of the employees were doing what they could to meet the quota, others knew of the unethical behavior and did not want to stand for it. So, they called Wells Fargo’s ethics hotline to report the fraud and poor treatment. It did not go as the employees had thought it would. â€Å"One former Wells Fargo HR official said the bank had a method in place to retaliate against tipsters.† (Egan, Matt) So, thus many employees lost their jobs reporting the unethical behavior and unethical sales practices. One horrible case of that included Bill Bado, â€Å"Bado refused to open fake accounts. Sent emails and called the ethics hotline to bring the issue to light as was part of his job and was fired eight days after he sent the email. For supposed tardiness.† (Egan, Matt) One from one ethical failure to another. You had Managers calling for unreasonable sales quota s, so then you had branch employees open fraudulent accounts, which in turn had ethical employees trying to blow the whistle at all the bad behavior only to be fired in return for doing the rightShow MoreRelatedWells Fargo Case Study1370 Words   |  6 Pagesin the sector. Wells Fargo’s cross-selling culture helps them gain many new customers by opening multiple bank accounts for new and existing customers. Also by opening accounts for non-existing names. These actions attracted the attention of the mass media. According to Emily Glazer (2016), a frequent contributor to the Wall Street Journal, â€Å"for more than 15 years, selling more products to customers has been a driving force of the San Francisco Company† (para. 3). The Wells Fargo bank fell by itsRead MoreCase Study : Wells Fargo Bank1401 Words   |  6 PagesWells Fargo Stumbled by Its Cross-selling Culture because Of an Abortive Management System caused by Unethical Behavior The Financial sector is confronted with high rate of competition. Getting new customers, increase turnover, integrating with new and existing information technology changes. A banking institution will not be left out of the contest to become the highest performing unit in the sector. Wells Fargo bank cross-selling culture which helps them to gain a lot of new customers by openingRead MoreWells Fargo, The World s Most Valuable Retail Bank Essay1130 Words   |  5 PagesWells Fargo, the world’s most valuable retail bank, has been fined to pay $185 million dollars after the exposure of schemes that defrauded customers in line with a business model, organized from the highest levels of the company, to boost its profits and growth (Beams). According to the US Consumer Financial Protection Bureau (CFPB), the bank opened 1.5 million store records and more than a large portion of a million accounts without clients authorization. Bankers moved assets from clients recordsRead MoreCor porate Tax Rate And Its Effects On The United States1553 Words   |  7 Pagesinvested heavily in the U.K including Nomura, Toyota, Nissan and Honda. Japanese firms saw the U.K as a gateway when they invest there and now want reassurance that the country will limit harmful effects on the businesses. Other businesses may leave as well if EU laws are no longer valid after U.K’s withdrawal. International banks are especially worried as the withdrawal may end the EU financial passport, which allows them to sell products to other countries. By leaving the EU, businesses, like autoRead MoreCompany Analysis : Wells Fargo Essay1390 Words   |  6 PagesUnited States. Wells Fargo through it Retail Banking locations, offer its customers access to the full array of financial services, including banking, insurance, investments, mortgage, and consumer finance. Among the products and services offered by its Retail Banking locations. Like many retail banks it offers a great variety of checking and savings accounts; CDs; ATM, debit and prepaid products; Online Banking and Bill Pay; and remittance products. The complete product offering at Wells includes theRead MoreWells Fargo Case Study1666 Words   |  7 PagesFraud At Financial Institutions: What Does The Wells Fargo Cases Portend For Policy In The United States?    Wells Fargo under fire after U.S. House Financial Services Committee announced they would launch an investigation into the bank.   There were allegations that employees had been covertly creating bogus accounts without customer authorization for years.   In this paper, I will provide an analysis of Wells Fargo fraudulent activity in the State of California by opening as many as 2 million fraudulentRead MoreKey Relationships Between Bank of America and Wells Fargo1040 Words   |  5 PagesKey Financial Relationships: Bank of America and Wells Fargo Bank of America and Wells Fargo are separate banks, however; both of these institutions share many similarities when reporting their financial statements. The inter-relationships of the data provided in the statements seem to exemplify the correlation of accounting practices between these two banks. As large as these two banks have become, and as complex, one can see that the banks’ roots are still tied firmly to the basic accountingRead MoreHow Daily Business Affects Our Daily Lives906 Words   |  4 Pagesconnections. Numbers are also my strong-suit, academically. When I was 13, I even skipped school to watch Facebook’s IPO on Bloomberg. Business is ever-changing, always exciting, and extremely important to modern society. Not to mention, it pays, and very well in some instances. Every day business affects our lives in very substantial ways. This can be especially true when it comes to our retail experience as a consumer, and our living situation as a worker. According to company filings, Walmart is theRead MoreA Brief Wells Fargo s Fraudulent Accounts Issue1202 Words   |  5 PagesI am writing to you regarding recent Wells Fargo’s fraudulent accounts issue. Today, we see ethical failings repeatedly in corporate America despite the talk of the importance of ethics. While people have seen from previous scandals that the gains from unethical schemes are short-lived and result in much larger repercussions, recent corporate scandals prove that the lessons of previous scandals have not yet been learned. Recently, Wells Fargo employees, trying to meet onerous sales goals, createdRead MoreTop Three Levels Of Management Essay1585 Words   |  7 Pageshighlights the roles of both the CEO and the Board of Directors is the exposure of fraudulent sales activities at Wells Fargo in 2016. Wells Fargo used a â€Å"Management by Objectives (MBO)† model of management where â€Å"managers and employees define goals for every department, project, and person and use them to monitor subsequent performance† (Daft, 2013). One objective valued by Wells Fargo managers was to increase the average number of accounts held by each account holder; for instance, they would contact

Clean Edge Razors - Marketing Case Study - 856 Words

Jackson Randall, product manager for Clean Edge, must decide on his product positioning strategy for Clean Edge, a new, state-of-the-art non-disposable razor to be introduced by Paramount Health and Beauty Company. By culling information on past and future market trends, competitors, branding, available budget and financial forecasts, this paper will attempt to provide recommendation and insights that may assist Mr. Randall with his decision. This paper supports the launch of Clean Edge razor using a niche-market strategy, at least for the first couple of years. This conclusion is the result of a careful analysis of the executive steering committee’s agenda, the opportunities and trends observed in the razor market, the internal†¦show more content†¦Rosenberg. 3. Clean Edge, in comparison to Paramount’s existing products, and in comparison to most competitor products, offers significant product differentiation by way of superior technology. Premium-pricing, skim pricing or plus-one pricing strategies are often encouraged during the early stages of a product life-cycle and particularly in-cases where the product offers a superior technology to competitors. Clean Edge appears to have this advantage. 4. Exhibit 5 indicates significant growth in higher-end products such as Vitric Master, Naiv and Tempest. Paramount, as an overall market leader with a good reputation, will be able to successfully capture significant market share in this growing segment. A closer analysis of Benet and Klein and Prince figures for 2008-2010 indicate that consumers may be moving from the moderate market segment towards the premium markets. Paramount should take advantage of this trend now. 5. The Steering Committee is â€Å"looking to curb excessive marketing expenses in all product categories†. Any budget re-allocation would lead to vigorous opposition internally, particularly from Mr. Rosenberg who has made it clear that he will protect Paramount Pro’s current allocations at all cost. Mr. Randall suggests that a successful mass marketing strategy would require upwards of 42 million dollars for the first year. This amount is almost as much as Paramount spent to market allShow MoreRelatedClean Edge Razor Case Study834 Words   |  4 Pages Clean Edge Razor Case Study Summary of the Background and Facts This case explains the fictional struggle of a razor company, Paramount Health and Beauty Company (Paramount), who has been lagging behind in its industry to release innovative products. In result, its competitors are able to gain leverage by releasing niche products and catch up to Paramount in the super-premium arena. In 1962, Paramount entered the non-disposable razor industry with a spark and immediately entered into a classRead MoreClean Edge Razor1488 Words   |  6 PagesMarketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximatelyRead MoreClean Edge Razor1008 Words   |  5 PagesCase study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor, Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. ThisRead MoreClean Edge Case Analysis1457 Words   |  6 PagesCASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor, a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile Read MoreClean Edge Razor Case Study2669 Words   |  11 PagesClean Edge Razor MKTG600, Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS amp; CONCLUSIONS 3 RATIONALE amp; ANALYSIS 4 APPENDIX amp; ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit amp; Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning ScenariosRead MoreClean Edge Razor Case Study2065 Words   |  9 PagesClean Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta, Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009, Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razorRead MoreMarketing - Positioning Your Brand6468 Words   |  26 PagesClean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Alternative Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 4. Position Strategy, with explanation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 5. Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. Expected Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 - 22 2 Synopsis: BasedRead MoreClean Edge Razor4329 Words   |  18 Pages4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closestRead MoreClean Edge Razor4341 Words   |  18 Pages4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was theRead MoreEssay Braun Case Study1039 Words   |  5 PagesRE: Braun Case Study Chairman Bernhard Wild stated in his concern regarding the risk for new and true innovations, â€Å"When a product is really new it takes courage. People don’t know what they want so Braun needs to create the need and expectation.† At Braun, they were driven by technological innovation, not price competition. This is supported by the core values of Braun design. So pricing is secondary. Braun needs to think globally when evaluating the introduction of the Syncro Shaver

The First Modern Man Essay Research Paper free essay sample

The First Modern Man Essay, Research Paper The First Modern Man You re sitting in the first category of your college calling, Human Nature. As you listen to the instructor describe the class you think this category is traveling to be a bird class. Then your bosom is suddenly stopped when you hear the proclamation that the first trial will be today. Nervous, dying and thenars sudating you read the first inquiry. Where did worlds come from? It s non a hard inquiry so you answer God of class. It s in the Bible and it has yet to be proven incorrect. Duh? In Genesis 2:7 it states, And the Lord God formed adult male of the dust of the land and breathed into his anterior nariss the breath of life ; and adult male became a life psyche. Turning in the trial you had a good feeling inside that you had aced it and that this category would be easy after all. Possibly 20 or more old ages ago the above state of affairs would hold been typical. However, with exposure to scientific findings this subject is rather controversial now. The modern theory about our beginning is that we bit by bit evolved from monkeys. Knowing that development is a long procedure one must inquire whom where the first modernized worlds if it wasn t Adam and Eve? Harmonizing to skeletal remains found in 1868, the Cro-Magnon adult male was an ascendant of prehistoric worlds. Approximately 35,000 old ages ago, Cro-magnons, roamed the Earth between the old ages of 30,000 B.C. to 10,000 B.C. in the Neanderthal part of what is today known a France. Belonging to the same genus and species as modern adult male ( Homo sapiens ) one would hold problem separating from a Cro-Magnon adult male walking down the street. The Cro-Magnon adult male stood unsloped and had an vertical position. The caput was balanced, the forehead high, and the forehead ridges were little which indicated modernisation of the frontal lobes of the encephalon. They besides possessed chiseled mentums, larger encephalons, and outstanding olfactory organs. It is safe to presume that physically Cro-magnons were identical from populating Homo sapiens but what indicates that they were our rational peers? Populating during the Ice Age, a clip when resources were huge, endurance was a undertaking at manus. However, the Cro-magnons were mobile huntsmans and gatherers therefore cold times were non needfully difficult times. Many Cro-Magnon sites found indicate that these early modern worlds took full advantage of the resources available to them. Bone remains found at sites suggest that a typical diet included caribou, bison, wild Equus caballus, mammoth, and angle along with seeds, berries, roots, and nuts. It is besides apparent that unlike other hominids Cro-magnons took their nutrient back to their life quarters and shared it amongst other households. In one vicinity in France, archaeologists identified the remains of a individual animate being distributed between three different campfire sites separated by 100s of pess and occupied by dif ferent households. As stated earlier the life of the Cro-Magnons was non a changeless battle because they were such good huntsmans. However, it is besides obvious from the animate being remains that their hunting techniques must hold been merely as efficacious. Some techniques included organized Hunts that were both single and with groups. During the seasonal migration period, the Cro-magnons used cunning runing accomplishments and tools to kill their quarry. Some tools used were traps to catch their quarries along with bow and pointers and toxicants. Boats and tonss were besides built to suit fishing in deeper H2O. Fishnets that were used were woven of vine and fishhooks were made from carnal bone. Since the Cro-Magnons had seasonal hunting times it merely made sense that their places lie near to the topographic points at which herds would roll. The homes of Cro-magnons were most frequently caves and shelters but it is evident that huts were made. During the winter season lasting colonies were built called Ice Age Huts. These teepee manner built places were made from subdivisions and gigantic castanetss and were covered with carnal teguments. Holes were dug in the land where the poles would be inserted. Then upon arrangement of the poles in the land they were tied at the top with threading made of animate being backbones. Large stones were piled at the base of the tepee for support and lastingness. During the winter months Cro-magnons besides lived in places called long huts. These were huts built big plenty to keep full folks. Long huts had many entrywaies and suites with several topographic points designated for the usage of fire. Remains of these huts have been discovered at a Ukrainian site. During the summer months, Cro-Magnons lived in collapsible shelters that could easy be moved from topographic point to topographic point as they followed herds. Cro-magnons were similar to moder n worlds in many ways including their manner gustatory sensation. Of class, the stuffs that they used were different from ours today, but they excessively dressed for the conditions like us. For illustration in the summer clip we try to have on as less apparels as possible to maintain our organic structures cool. The Cro-Magnons did the same thing by have oning apparels made from woven grass and even bark. In the ice chest months they bundled up in softened leather sewn together with threading made from carnal backbones. As hominids began to germinate over the old ages their social organisation besides began to demo intense development. One mark of development showed in the grounds of their luxuriant entombments, which indicated some belief in the hereafter. The most profound illustration of a Cro-Magnon entombment was found in Russia. At the site of Sungir, a sixty-year-old male and two immature persons were found adorned with more than 3,000 ivory beads. They besides wore carven pendents, watchbands, and shell necklaces. At another site found in Sungir, two kids were buried caput to caput with two straightened mammoth ivories stretched over them. They two were adorned with shell and ivory objects. So what do these entombments tell us about the Cro-magnons? First it indicates the belief that grave goods were thought to be utile to the decreased in the hereafter. Second, it suggests that the sum of personal adornment paralleled to an single # 8217 ; s societal position. Finally it suggests ornament and art were normal constituents of their day-to-day lives and non merely rites. With the socioeconomic position of the Cro-magnons on a rise at that place was huge room for their of import achievements. The creative activity of a lunar calendar seemed to be a fruitful achievement for their hunting season. With the new calendar the Cro-Magnons were able to maintain path of the seasonal motions of the game that they hunted. They besides created the first methods of infrigidation. In order to hold sufficient sums of meat for the winter, the Cro-Magnons dug holes in the permafrost and used them as natural deep-freezes. The Cro-Magnons besides began to utilize fire in more sophisticated ways. For illustration, in their places they used lamps, hot rocks were used to heat H2O in tegument lined cavities, and kilns were used for clay baking. Gradually they began to cultivate animate beings for genteelness and for farming intents. The Cro-Magnons left many artefacts from their life style for archaeologists to analyze but none seem to be every bit waxy as their cave art. The walls and the ceilings of their caves were painted with pigments made of manganese and iron oxide. Many of the pictures focused on huntsmans and animate beings. Stick figures were drawn for people but the animate beings were good drawn and filled with natural colourss. The walls of some caves were filled with both endangering and non-threatening animate beings. So why were these pictures so of import? It is believed that cave pictures gave Cro-magnons a sense of power over the animate beings. They besides could hold had spiritual values to those that drew them a affair of societal consciousness could be expressed including their demands, values, and frights. One of the most alone ways that Cro-Magnons projected their artistic ability was through unwritten picture. Alternatively of utilizing coppices pigments were dissolved in spit and tongue on the wall. It is non known why this was done but possibly it allowed them to go one with the animate being being painted. The epoch of the Cro-Magnons was singular for its cultural diverseness and the modernisation of life it displayed. These early European worlds were non at all beasts like many sketchs make them out to be. In fact, there is an abundant correlativity in the similarities to present twenty-four hours worlds. It merely shows that Cro-magnons were in front of their clip by demoing marks of thought and planning for the hereafter. Bibliography Creation Denied. hypertext transfer protocol: //members.tripod.com/ dabz_2/crea.html, February 8, 1999. Cro-Magnon. hypertext transfer protocol: // www.geocities.com/Tokyo/Garden/3114/cromagnon.html, January 28, 1999. Cro-Magnon Man. hypertext transfer protocol: // www.ward.com/obit/cro_mag.htm, January 28,1999. Tattersall, Ian. From Becoming Human: Development and Human Uniqueness. hypertext transfer protocol: // www.human-nature.com/darwin/books/tattersall.html, January 28, 1999. Human Development: THE EVOLUTION OF HOMINIDAE: Homosexual sapiens: Cro-magnon: The civilization of the Cro-Magnons. : Hunting techniques. Britannica Online. Human Development: THE EVOLUTION OF HOMINIDAE: Homosexual sapiens: Cro-magnon: The civilization of the Cro-Magnons. : Hunting techniques. Britannica Online. Pre-Historic Man. hypertext transfer protocol: //killeenroos.com/1/Prehisma.htm, January 28, 19

Problems of an Ethnocentric Viewpoint-Free-Sample for Students

Question: What are the problems of an ethnocentric viewpoint if you are trying to communicate with a person/group from another culture? Answer: Intercultural communication is the very debatable issue these days. This is because the countries and the businesses are becoming multicultural and diversified and thus the people have to communicate with other people from different culture. As the culture of the people is different thus, it becomes difficult for them to understand the perspectives of each other. This is because of the values and the beliefs of the people that are based on the culture of the people. Due to these differences in language, culture, beliefs etc., many barriers to communication developed and this makes the communication less effective in nature. Ethnocentrism is one of the major barriers to communication (Kinder and Kam, 2010). Ethnocentrism can be considered as the belief in the superiority of the ones own ethnic group. It can be described as the feeling of the people who judge anothers culture solely on the beliefs and values of their own. It has been analysed that the people with the behaviour or nature of being ethnocentric tends to be biased for their own culture and do not easily accept the other culture (Hsu and Nien, 2008). These ethnic distinctions and divisions act as the basis for cultural identity. Ethnocentrism may be overt or subtle, and while it is considered a natural proclivity of human psychology in everyday life, it has developed a generally negative connotation (Zafer Erdogan and Uzkurt, 2010). As far as the business communication is concerned, it has been realized that conducting business communication across the organisation with ethnic diversities is very difficult. It has been analysed that many problem rose due to change in culture and thus the perceptions of the people regarding the similar situation (Jang, 2013). When any of the individual from one culture unable to understand the culturally determined differences or perceptions in communication practices, values, beliefs, morals of another person from different culture than it creates issues. The main reason that has been found for the problem is the ethnocentric nature of one of the other person. If one person clings to the ethnocentric nature or view then it becomes a problematic situation for both to communicate effectively. Ethnocentrism is considered as deceptive in nature because the people like this perceive their own culture as right and logical. It becomes difficult for them to understand the fact that each culture has its own set of values and it needs to be respected (Dong, Day and Collao, 2008). In international business, queries arise concerning what is proper by which culture's standards, what is wise by which culture's opinion of the world, and what is right by whose morals. Since, it is very difficult to understand that who the person is, it is required to be very careful while communicating in the multicultural organization. It is necessary to try to rise above culturally imbued ways of viewing the world. For this it is required by the individual to understand that how the perception of the people changes and how it is intensely dependent on the culture of that individual. As far as the theoretical point of view is concerned, it has been realized that Realistic conflict theory assumes that ethnocentric behavior is created because of the perceived conflict between the two ethnic groups that are competing for the scarce resources (Samovar, et al. 2014). The dominant groups usually develop antagonist feeling towards the other groups that are new to them. There re several issues and problems that may create because of the ethnocentric behavior when communication is conducted between the people with tow different culture. The first problem that occurs is misunderstning.as discussed that every individual with different culture have different perception about the similar situation. But, as the individuals who are conducting and intercultural communication are ethnocentric, they always try to understand the things from their perceptive and thus misunderstanding between the people occurs (Neuliep, 2012). Another issue that may rise due to ethnocentric nature is social instability in the culture and the society. Some people feel inferiors in front of others and thus loose the chance of upgrading themselves in the society. They do not get the equal opportunities to have access on the things that needs to be equally distributed to the whole society. This inferiority complex again results in groupism amongst the society. Groupism is the issue that increases the gap between the social cultures and the different ethnic groups. This breaks down the unity of the place and also results more and more disputes amongst the people that ruins the peace. The above discussed ethnocentricity is because of the differences in the culture and the beliefs. There is different kind of ethnocentricity that distinguishes the society into implicit and explicit society. In the condition of being explicit, the respondents have negative perceptions about the outsider groups or other groups and they behave negatively towards them. Whole in case of implicit ethnocentric behavior, the people with outsider group does not get the equal legal rights and this results in segregating of the whole society on the basis of religion, education, housing, participation etc (Arasaratnam and Banerjee, 2011). This determines that ethnocentricity is not a negative word but it may create negatively in the society if expressed in wrong way. Having superior perception about owns culture is not wrong but disrespecting others culture and judging the people on the basis of own values and beliefs create the difference in the society and ruins the peace (Arasaratnam and Banerjee, 2011). It is not only in the society but if the intercultural communication occurs in the organization then the scenario become worsen as the management finds it very difficult to deal with such ethnocentric behavior of the people that spoils the organization and working environment of the company. References: Arasaratnam, L.A. and Banerjee, S.C., 2011. Sensation seeking and intercultural communication competence: A model test.International Journal of Intercultural Relations,35(2), pp.226-233. Dong, Q., Day, K.D. and Collao, C.M., 2008. Overcoming ethnocentrism through developing intercultural communication sensitivity and multiculturalism.Human Communication,11(1), pp.27-38. Hsu, J.L. and Nien, H.P., 2008. Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies.Journal of Consumer Behaviour,7(6), pp.436-447. Jang, S.M., 2013. Framing responsibility in climate change discourse: Ethnocentric attribution bias, perceived causes, and policy attitudes.Journal of Environmental Psychology,36, pp.27-36. Kinder, D.R. and Kam, C.D., 2010.Us against them: Ethnocentric foundations of American opinion. University of Chicago Press. Neuliep, J.W., 2012. The relationship among intercultural communication apprehension, ethnocentrism, uncertainty reduction, and communication satisfaction during initial intercultural interaction: An extension of anxiety and uncertainty management (AUM) theory.Journal of Intercultural Communication Research,41(1), pp.1-16. Samovar, L.A., Porter, R.E., McDaniel, E.R. and Roy, C.S., 2014.Intercultural communication: A reader. Cengage Learning. Zafer Erdogan, B. and Uzkurt, C., 2010. Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products.Cross Cultural Management: An International Journal,17(4), pp.393-406.