Crocs Competencies

1. What are Crocs core competences * start of wholly, the around important competence of Crocs is its highly responsive hang on chain. ofttimes of the supply chains design idea comes from the initiate crossways technological peculiarity rubber (croslite) shoe. Comparing to regular apparel these ones were made by injection molding, which allows fast and relatively cheap performance. To use of goods and services such an advantage for increasing the companys competitiveness, the whole supply hain should be designed accordingly. * Second competence is the ability to delay the decision.As all the shoes are mad from the like homogeneous mixture of ingredients, compound that can be dyed at any constitute before the production, that feature allowed to apply the delayed decision. By that Crocs could touch the decision about the final products colors at the late stage, reflecting to the markets response, therefore reducing the risk of good-for- nonhing estimation and overstocks as a result. * In-house operation By moving most of its operation from third parties to in-house Crocs achieved the control over all the activities involved to production and distribution, assuring that the whole supply chain has the same vector of interests.With in-house all the processes becomes transparent so the lags, delays and problems can be noticed and solved in order to optimize the speed of the whole chains act to the demand changes. * The Global presence. Pushing the brand to all the global markets same time and shortly after the local success, the company not further achieved the status of the original rubber shoe brand and the advantage of the parsimoniousness on scale, and tax optimization but also to gained the ability to leverage on the global seasonality.Such factor allows the company to reduce to tokenish the risks of bad estimation of the future demand. If the product is successful on southwesterly market, Crocs would produce more for same season at Northern market. If not successful and overproduced at South same goods can be direct to North to clear the stock. The above mentioned four core competences provide Crocs a critical competitive advantage at the market.